Actor Jason London arrested after Ariz. bar fight


PHOENIX (AP) — Authorities say actor Jason London has been arrested on suspicion of assault and disorderly conduct after an Arizona bar fight.


Scottsdale police say London allegedly sneezed on a man who then asked him to apologize, but London refused and instead hit the man in the face.


The Arizona Republic (http://bit.ly/VoULau ) says the two men were escorted out of the bar, but London began pushing and cursing at firefighters trying to treat him and appeared extremely drunk. He was arrested early Monday.


London's Twitter account says "some guy thought I was hitting on his girl" and that several large bouncers beat him, breaking bones in his face. London added, "the truth will win" and "I hate Arizona."


London is best known for the 1993 movie "Dazed and Confused."


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Information from: The Arizona Republic, http://www.azcentral.com


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Well: Helmets for Ski and Snowboard Safety

Recently, researchers from the department of sport science at the University of Innsbruck in Austria stood on the slopes at a local ski resort and trained a radar gun on a group of about 500 skiers and snowboarders, each of whom had completed a lengthy personality questionnaire about whether he or she tended to be cautious or a risk taker.

The researchers had asked their volunteers to wear their normal ski gear and schuss or ride down the slopes at their preferred speed. Although they hadn’t informed the volunteers, their primary aim was to determine whether wearing a helmet increased people’s willingness to take risks, in which case helmets could actually decrease safety on the slopes.

What they found was reassuring.

To many of us who hit the slopes with, in my case, literal regularity — I’m an ungainly novice snowboarder — the value of wearing a helmet can seem self-evident. They protect your head from severe injury. During the Big Air finals at the Winter X Games in Aspen, Colo., this past weekend, for instance, 23-year-old Icelandic snowboarder Halldor Helgason over-rotated on a triple back flip, landed head-first on the snow, and was briefly knocked unconscious. But like the other competitors he was wearing a helmet, and didn’t fracture his skull.

Indeed, studies have concluded that helmets reduce the risk of a serious head injury by as much as 60 percent. But a surprising number of safety experts and snowsport enthusiasts remain unconvinced that helmets reduce overall injury risk.

Why? A telling 2009 survey of ski patrollers from across the country found that 77 percent did not wear helmets because they worried that the headgear could reduce their peripheral vision, hearing and response times, making them slower and clumsier. In addition, many worried that if they wore helmets, less-adept skiers and snowboarders might do likewise, feel invulnerable and engage in riskier behavior on the slopes.

In the past several years, a number of researchers have attempted to resolve these concerns, for or against helmets. And in almost all instances, helmets have proved their value.

In the Innsbruck speed experiment, the researchers found that people whom the questionnaires showed to be risk takers skied and rode faster than those who were by nature cautious. No surprise.

But wearing a helmet did not increase people’s speed, as would be expected if the headgear encouraged risk taking. Cautious people were slower than risk-takers, whether they wore helmets or not; and risk-takers were fast, whether their heads were helmeted or bare.

Interestingly, the skiers and riders who were the most likely, in general, to don a helmet were the most expert, the men and women with the most talent and hours on the slopes. Experience seemed to have taught them the value of a helmet.

Off of the slopes, other new studies have brought skiers and snowboarders into the lab to test their reaction times and vision with and without helmets. Peripheral vision and response times are a serious safety concern in a sport where skiers and riders rapidly converge from multiple directions.

But when researchers asked snowboarders and skiers to wear caps, helmets, goggles or various combinations of each for a 2011 study and then had them sit before a computer screen and press a button when certain images popped up, they found that volunteers’ peripheral vision and reaction times were virtually unchanged when they wore a helmet, compared with wearing a hat. Goggles slightly reduced peripheral vision and increased response times. But helmets had no significant effect.

Even when researchers added music, testing snowboarders and skiers wearing Bluetooth-audio equipped helmets, response times did not increase significantly from when they wore wool caps.

So why do up to 40 percent of skiers and snowboarders still avoid helmets?

“The biggest reason, I think, is that many people never expect to fall,” says Dr. Adil H. Haider, a trauma surgeon and associate professor of surgery at Johns Hopkins University in Baltimore and co-author of a major new review of studies related to winter helmet use. “That attitude is especially common in people, like me, who are comfortable on blue runs but maybe not on blacks, and even more so in beginners.”

But a study published last spring detailing snowboarding injuries over the course of 18 seasons at a Vermont ski resort found that the riders at greatest risk of hurting themselves were female beginners. I sympathize.

The takeaway from the growing body of science about ski helmets is in fact unequivocal, Dr. Haider said. “Helmets are safe. They don’t seem to increase risk taking. And they protect against serious, even fatal head injuries.”

The Eastern Association for the Surgery of Trauma, of which Dr. Haider is a member, has issued a recommendation that “all recreational skiers and snowboarders should wear safety helmets,” making them the first medical group to go on record advocating universal helmet use.

Perhaps even more persuasive, Dr. Haider has given helmets to all of his family members and colleagues who ski or ride. “As a trauma surgeon, I know how difficult it is to fix a brain,” he said. “So everyone I care about wears a helmet.”

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Amazon.com sales jump 22% but profit drops 45% in fourth quarter









Amazon.com Inc. saw big sales during the holiday season, reporting Tuesday that fourth-quarter revenue rose 22% to $21.27 billion from a year earlier.


But the Internet retail giant's sales and earnings missed Wall Street's estimates. Profit for the three months that ended Dec. 31 declined 45% to $97 million, or 21 cents a share, compared with $177 million, or 38 cents, in the same quarter of 2011.


Analysts had expected the e-commerce company to post revenue of $22.26 billion and earnings of 27 cents a share.





Nonetheless, Amazon's stock surged in after-hours trading, rising more than 9% on signs the company's operating margins were improving. During regular trading before earnings were released, shares closed down $15.69, or 5.7%, at $260.35.


Operating income was a highlight of the company's quarterly results, increasing 56% to $405 million in the fourth quarter, compared with $260 million a year earlier.


For the current quarter, Amazon expects sales of $15 billion to $16.6 billion, a 14% to 26% growth from the first quarter of 2012.


It was a good Christmas for Amazon's Kindle family. The company said that for the second year in a row, its tablet was the most popular item for customers, with the Kindle Fire HD the "No. 1 bestselling, most gifted and most wished-for product" across the company's merchandise lineup.


"At year-end, Kindle Fire HD, Kindle Fire, Kindle Paperwhite and Kindle held the top four spots on the Amazon worldwide bestseller charts since launch," the company said.


As is typical for Amazon, it did not break out sales figures for its tablets and e-readers.


Jeff Bezos, founder and chief executive of Amazon, said the company had seen huge growth in its electronic book business as consumers shift to digital texts.


"We're now seeing the transition we've been expecting," he said in a statement. "After five years, eBooks is a multibillion-dollar category for us and growing fast — up approximately 70% last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5%. We're excited and very grateful to our customers for their response to Kindle."


Amazon also said its digital media selection grew to more 23 million movies, TV shows, songs, magazines, books, audio books, apps and games in 2012, an increase from 19 million at the end of 2011.


andrea.chang@latimes.com





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Doctor fatally shot near Hoag Hospital in Newport Beach









A doctor was shot and killed Monday in a building near Hoag Hospital in Newport Beach, police said.


Multiple people have identified the victim as a doctor at Orange Coast Urology, but police have not released the victim's name pending notification of relatives. An outgoing phone message said the office had to close Monday because of an emergency.


Workers in the building said the shooting occurred in the doctor's exam room.





Newport Beach Police Department Deputy Chief David McGill confirmed that the slain man was a doctor but had no other details about him or a suspect who was taken into custody without incident at the scene, which was on the second floor of an office building at 520 Superior Ave.


"I sit right at the front desk. I would have caught the first bullet," said Becky Calderwood, who works two doors down from the office where the shooting occurred. "This is nuts. People are just shooting everyone all the time."


Calderwood said the gunman was a 70-year-old patient. Shortly after the shooting, police led a handcuffed older man wearing a baseball cap out of the building.


Authorities received a call about 2:45 p.m. that six or seven shots had been fired, according to police spokeswoman Kathy Lowe.


"We won't know a motive until our detectives have a chance to interview the suspect later" Monday night, Lowe said.


A source with knowledge of the shooting said the building was a medical office affiliated with Hoag. The shooting occurred in an office portion of the building, Lowe said.


Kristin Crotty works directly above the office. She said she heard gunshots but "blew it off as construction."


She said what she heard sounded like a nail gun and she didn't know what was going on until she called building services and was told to lock her door.


A sign outside says the three-story medical building houses Hoag outpatient services and lists the Allen Diabetes Center, physicians' offices and a CHOC diabetes center as occupants.


lauren.williams@latimes.com


jeremiah.dobruck@latimes.com


jill.cowan@latimes.com


Times staff writers Rick Rojas and Sam Quinones contributed to this report.





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Scott Brown’s Twitter Rant Will Not Stop Haunting Him






Scott Brown got a little carried away responding to critics on Twitter over the weekend, which shouldn’t be a big deal, but apparently it is when you’re expected to run for a vacant Senate seat and now everyone is taking his “whatevers” so very, very seriously. 


RELATED: Paging Senator Warren: The Case for Her Campaign






After watching his daughter perform on Friday evening, now former Senator Brown sent out a few tweets that might suggest he’d had a few glasses of wine — the late delivery time, the content, and the subsequent deletion seem to have offered some credence to those theories. The Internet grabbed on to Brown’s “Bqhatevwr” tweet, which spawned a trending hashtag and two different parody accounts, because it is clearly hilarious. 


RELATED: Scott Brown Backs Out of Final Debate With Elizabeth Warren


But the Internet won’t let a series of tweets from a recently unemployed man go unnoticed, and now pundits continue to go over them with a fine-tooth comb to see what they can glean about Brown’s political future (will it be a run for Senate or Governor?) as we wait to see what shakes out in Massachusetts. Here are your two camps of over-analysis:


RELATED: Update: Scott Brown Made the Debate!


These Tweets Are Serious Business


RELATED: So Who’s Going to Replace John Kerry for Massachusetts Senate?


The Washington Post‘s The Fix writer Aaron Blake thinks these tweets should be taken very seriously, and that Brown “needs to say something — and the sooner the better.” Brown’s silence is only feeding the beast, Blake insists, and because Brown won’t talk about it, everyone is going to keep talking about it. “By deleting the tweets and not saying anything, though, Brown only feeds the robust rumor mill that is Twitter,” Blake writes. “Quite frankly, Twitter matters in the broader political discussion, since what is big on Twitter almost always penetrates into the political dialogue.” Blake seems to argue that the story will die as soon as Brown comes out with a public oops, and that the silence only raises more questions than necessary. Which might be asking more questions than necessary in the first place, but we digress.


RELATED: New Tactic: Blame Elizabeth Warren for Her Ancestors’ Crimes


Scott Brown Is Human Because He Regrets Things He Tweets, Too


The Boston Herald was on this beat before Brown tweeted the now controversial tweets. The former Senator has basically avoided mentioning politics at all on Twitter since losing his seat to Elizabeth Warren last year. Instead, he’s opted to talk about the Patriots’ disappointing playoff performance, his excitement for the Bruins and the Celtics, and that time he went to see Silver Linings Playbook. Talking Points Memo’s Igor Bobic says Brown’s tweeting proves he’s “just like us.” His recent performances have made him “a sort of Twitter celebrity extraordinaire recently,” especially after his escapade on Friday. Bobic even compared him to the infamous Iowa Senator Chuck Grassley. And it was Brown’s regular-guy-in-a-barn-coat image that made helped him win his Senate seat in the first place, so what harm can really come of some silly late-night tweeting? Unless by harm you mean excellent poll numbers.


Social Media News Headlines – Yahoo! News





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Rupert Sanders' wife files for divorce in LA


LOS ANGELES (AP) — Rupert Sanders' wife has filed for divorce five months after it was revealed the director had a brief affair with actress Kristen Stewart.


Liberty Ross, Sanders' wife of more than nine years, filed for divorce Friday in Los Angeles citing irreconcilable differences.


Ross' filing cites irreconcilable differences for the couple's breakup. They have two children, an 8-year-old daughter and 6-year-old son.


The model-actress is seeking joint custody of the children and spousal support from her estranged husband, who directed Stewart in "Snow White and the Huntsman."


TMZ, which first reported the filing, stated that Sanders also filed divorce paperwork but it was not available on Monday.


Stewart, who has been dating "Twilight" co-star Robert Pattinson, apologized for her fling with Sanders in July after it was revealed by US Weekly.


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Rescuer Appears for New York Downtown Hospital





Manhattan’s only remaining hospital south of 14th Street, New York Downtown, has found a white knight willing to take over its debt and return it to good health, hospital officials said Monday.




NewYork-Presbyterian Hospital, one of New York City’s largest academic medical centers, has proposed to take over New York Downtown in a “certificate of need” filed with the State Health Department. The three-page proposal argues that though New York Downtown is projected to have a significant operating loss in 2013, it is vital to Lower Manhattan, including Wall Street, Chinatown and the Lower East Side, especially since the closing of St. Vincent’s Hospital after it declared bankruptcy in 2010.


The rescue proposal, which would need the Health Department’s approval, comes at a precarious time for hospitals in the city. Long Island College Hospital, just across the river in Cobble Hill, Brooklyn, has been threatened with closing after a failed merger with SUNY Downstate Medical Center, and several other Brooklyn hospitals are considering mergers to stem losses.


New York Downtown has been affiliated with the NewYork-Presbyterian health care system while maintaining separate operations.


“We are looking forward to having them become a sixth campus so the people in that community can continue to have a community hospital that continues to serve them,” Myrna Manners, a spokeswoman for NewYork-Presbyterian, said.


Fred Winters, a spokesman for New York Downtown, declined to comment.


Presbyterian’s proposal emphasized that it would acquire New York Downtown’s debt at no cost to the state, a critical point at a time when the state has shown little interest in bailing out failing hospitals.


The proposal said that if New York Downtown were to close, it would leave more than 300,000 residents of Lower Manhattan, including the financial district, Greenwich Village, SoHo, the Lower East Side and Chinatown, without a community hospital. In addition, it said, 750,000 people work and visit in the area every day, a number that is expected to grow with the construction of 1 World Trade Center and related buildings.


The proposal argues that New York Downtown is essential partly because of its long history of responding to disasters in the city. One of its predecessors was founded as a direct result of the 1920 terrorist bombing outside the J. P. Morgan Building, and the hospital has responded to the 1975 bombing of Fraunces Tavern, the 1993 and 2001 attacks on the World Trade Center, and, this month, the crash of a commuter ferry from New Jersey.


Like other fragile hospitals in the city, New York Downtown has shrunk, going to 180 beds, down from the 254 beds it was certified for in 2006, partly because the more affluent residents of Lower Manhattan often go to bigger hospitals for elective care.


The proposal says that half of the emergency department patients at New York Downtown either are on Medicaid, the program for the poor, or are uninsured.


NewYork-Presbyterian would absorb the cost of the hospital’s maternity and neonatal intensive care units, which have been expanding because of demand, but have been operating at a deficit of more than $1 million a year, the proposal said.


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Chick-fil-A's 2011 tax forms show no donations to anti-gay groups









Chick-fil-A Inc.'s most recent tax documents show no donations to groups that oppose gay rights, according to an advocacy group.


The chicken chain last summer was caught up in the debate over gay marriage amid claims that the Atlanta company had donated money to anti-gay groups as recently as 2010 and controversial remarks by Chick-fil-A's president.


But according to gay rights group Campus Pride, the 2011 IRS 990 filings for Chick-fil-A's charity arm WinShape Foundation show no sign of gifts to organizations such as Family Research Council or Exodus International, which advocate against same-sex unions and other privileges for lesbian, gay, bisexual and transgender people.





The documents, filed Nov. 15, instead exhibit nearly $6 million in funding to beneficiaries supporting youth, education, local communities and what Campus Pride called "marriage enrichment."


Quiz: How well do you remember 2012?


The forms may demonstrate a shift in corporate America's attitude toward gay rights — or at least how to address the issue, analysts said.


Even though LGBT customers probably make up a small segment of Chick-fil-A's clientele, there's probably also "a substantial segment of patrons who are sympathetic" to equal rights and same-sex marriage efforts, said Jason Snyder, an assistant professor at UCLA Anderson School of Management.


"Gays are now able to exert some sort of market pressure," he said. "That's the reason Chick-fil-A is probably responding, because in some ways the market is pushing them this way. This is indicative that there's a tangible threat to the bottom line."


On Monday, LGBT advocacy group Human Rights Campaign said major companies including Marriott International Inc., Aetna Inc., Bristol-Myers Squibb Co. and EBay Inc. were backing a repeal of the federal Defense of Marriage Act.


It said the businesses formed a coalition to oppose the law, which denies federal benefits to same-sex couples.


In a statement, Chick-fil-A continued to maintain — as it has for months — that its "intent is to not support political or social agendas." Campus Pride said it believes the company's tax filings now "accurately reflect" that goal.


The fast-food chain said it has contributed more than $68 million over the last three years to more than 700 educational and charitable groups nationwide, focusing on youth and education outfits, leadership and family enrichment organizations and local community support.


"This has been the case for more than 60 years," the company said. "The Chick-fil-A culture and service tradition in our restaurants is to treat every person with honor, dignity and respect and to serve great food with genuine hospitality."


The chain has also steadily denied accusations that it supports an anti-gay marriage agenda by donating to Christian groups hoping to ban homosexual unions.


A report last year from LGBT advocacy group Equality Matters concluded that Chick-fil-A gave more than $3 million from 2003 to 2009 to such organizations. In 2010, the company donated nearly $2 million to similar groups, according to the report.


But it wasn't until Chick-fil-A President Dan Cathy said in July that his company was "very much supportive" of the "biblical definition of the family unit" that the company's name rose to prominence in the gay marriage debate.


The comments sparked months of discussion and demonstrations on both sides of the issue. Gay rights supporters demanded a boycott of the chain. Some politicians threatened to try to ban Chick-fil-A from their cities. Former presidential candidate Mike Huckabee launched a Chick-fil-A Appreciation Day that drew long lines of customers to the company's locations nationwide.


In September, Chicago Alderman Joe Moreno said in a statement that extended negotiations with Chick-fil-A had resulted in a promise from company executives to stop funding organizations that oppose same-sex marriage.


A day later, Chick-fil-A issued its own statement, saying that its corporate donations had "been mischaracterized" for "many months now."


That may change, according to Campus Pride Executive Director Shane Windmeyer, who believes that Chick-fil-A is trying to draw back the curtain and interact with its detractors.


In addition to being given "access to internal documents," Windmeyer said in an piece on Huffington Post Gay Voices that he has exchanged "months of personal phone calls, text messages and in-person meetings" with Cathy. The piece is titled "Dan and Me: My Coming Out as a Friend of Dan Cathy and Chick-fil-A."


Windmeyer said he was Cathy's guest at the Chick-fil-A Bowl football game in Atlanta last month and met with company representatives as recently as last week.


"Our mutual hope was to find common ground if possible, and to build respect no matter what," he wrote. "We learned about each other as people with opposing views, not as opposing people."


tiffany.hsu@latimes.com





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Live updates: 'Argo' wins top SAG Award; Day-Lewis, Lawrence win









Ben Affleck's “Argo” seems to be unstoppable. The film about a CIA plot to rescue American hostages in Iran in 1980 won the 19th Screen Actors Guild Award on Sunday night for ensemble in a motion picture.


The win came hours after the film, which also stars Affleck, took the Producers Guild Award on Saturday night — an honor that is one of the leading indicators of Oscar gold. Two weeks ago, “Argo” won the Golden Globe for best dramatic motion picture, one of the many honors it has recently picked up this season.


 “Argo” heads into next month's Academy Awards with momentum — and seven nominations, including best picture, supporting actor for Alan Arkin, and adapted screenplay. (Shockingly, Affleck was not nominated for a directing Oscar, even though he received a Directors Guild of America nomination and won the Golden Globe for director.)








PHOTOS: SAG Awards red carpet


The outlook seems equally golden for Daniel Day-Lewis, Jennifer Lawrence and Anne Hathaway, whose Golden Globe awards two weeks ago were followed Sunday night with SAG awards.


Day-Lewis won the trophy — and a standing ovation — for lead actor as the nation’s 16th president in “Lincoln.” Lawrence won her award for female actor playing a young widow in the quirky romantic comedy “Silver Linings Playbook.” Hathaway took the SAG award for female actor in a supporting role as the tragic Fantine in “Les Miserables.”


Tommy Lee Jones won his first major award of the season for male supporting actor for “Lincoln.” Jones is also nominated for an Academy Award for supporting actor.


SAG 2013: Winners | Show highlights | Complete list | Red carpet


The SAG movie wins offered a rare moment of clarity as the highly unpredictable awards season enters its final stretch, culminating with the Academy Awards on Feb. 24. 


A SAG win does not guarantee Oscar gold, but history suggests it's nearly impossible to win an Academy Award in the acting categories without a SAG nomination.


 On the television side of the awards ceremony, it was a three-peat night for Claire Danes, Julianne Moore, Kevin Costner and the ABC sitcom “Modern Family.”


FULL COVERAGE: SAG Awards 2013 


The performers made it a clean sweep by winning the Emmy, the Golden Globe and the SAG award.


Danes won for female actor in a drama series for Showtime’s political thriller “Homeland.” Moore’s uncanny performance as 2008 Republican vice presidential hopeful Sarah Palin in HBO’s “Game Change” earned her female actor in a television movie or miniseries. And Costner nabbed male actor in a television movie or miniseries for History’s “Hatfields & McCoys.”


“Modern Family,” meanwhile, earned its third consecutive SAG award for ensemble in a comedy series.


PHOTOS: Best & Worst moments


 Alec Baldwin and Tina Fey earned a great parting gift when they won for their lead roles in a comedy series for NBC's “30 Rock.” Fey used the win to ask people to tune in at 8 Thursday night for the series’ one-hour finale, opposite the highly rated CBS sitcom “The Big Bang Theory.”


“Just tape ‘The Big Bang Theory’ for once, for crying out loud!” Fey pleaded.


Bryan Cranston won for male actor in a drama series for “Breaking Bad.” “It is so good to be bad,” purred Cranston as he picked up the honor. And PBS’ “Downton Abbey” won for ensemble in a drama series.


SAG 2013: Winners | Quotes | Photo BoothRed carpet | Backstage | Best & Worst


One highlight was a spry and chipper 87-year-old Dick Van Dyke, honored for a career that has spanned nearly seven decades.


Van Dyke was met with a standing ovation and cheers. “That does an old man a lot of good,” he said, grinning from ear to ear. He was supposed to receive the life achievement honor from Carl Reiner, who created the seminal 1961-66 CBS series “The Dick Van Dyke Show,” the show that turned Van Dyke into a TV legend. Because Reiner was sick with the flu, Baldwin did the honors.


“I've knocked around this business for 70 years, but I still haven’t figured out what exactly I do,” Van Dyke cracked during his acceptance speech. He noted that it was great to pick a career “full of surprises and a lot of fun” and one that does “not require growing up.”


The awards were telecast live on TBS and TNT from the Shrine Exposition Hall in downtown Los Angeles.


ALSO:


Follow the SAG Awards live on Twitter


Red carpet fashion at the SAG Awards


SAG: The complete list of nominees and winners



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Providence theater experiments with ‘tweet seats’






PROVIDENCE, R.I. (AP) — Sarah Bertness slipped into her seat at a recent staging of the musical “Million Dollar Quartet” and, when the lights dimmed, started doing something that’s long been taboo inside theaters: typing away at her iPhone.


The 26-year-old freelance writer from Providence wasn’t being rude. She had a spot in the “tweet seat” section at the Providence Performing Arts Center.






The downtown theater is now setting aside a small number of seats — in the back — for those who promise to live-tweet from the performance using a special hash tag. They might offer impressions of the set, music or costumes, lines of dialogue that resonate with them or anything else that strikes them, really.


At “Million Dollar Quartet,” based on the true story of a 1956 recording session that united music greats Johnny Cash, Elvis Presley, Jerry Lee Lewis and Carl Perkins, PPAC for the first time had cast members tweeting from backstage, too.


A growing number of theaters, including some on Broadway, have been experimenting in recent years with tweet seats and other real-time uses of social media as they try to figure out the relationship between the stage and the smartphone.


Some insist the theater should remain a sacred, technology-free place and that allowing the use of phones during a show — even discreetly — only serves as a potential distraction for other patrons. But others say theaters can’t afford not to engage the digital generation, and that the way performances were once enjoyed, in a vacuum, doesn’t hold up anymore.


“I think that it’s important that PPAC and cultural institutions in general kind of jump on the social media bandwagon and learn to engage a broader audience,” said Bertness, who runs the blog The Rhode Islander and is such a big Johnny Cash fan that she showed up to the performance wearing all black. “I think it’s such a valuable tool.”


Scott Moreau, an understudy for Johnny Cash, hadn’t ever tweeted from backstage during a performance. He tried to provide a glimpse of what life’s like on the tour, which he likened to the special features on a DVD. He said he enjoyed getting instant feedback from the tweeters — feedback he shared with other cast members.


“It makes it feel a lot more personal,” Moreau said.


A picture of Moreau that was tweeted out from backstage — he was tweeting in it himself — prompted someone in the tweet seats to declare that’s what the Man in Black would have looked like, with an iPhone.


Other theaters are also trying different digital ways to engage with patrons. In Boston, the Huntington Theater plans to introduce a “Twittermission” where an artist affiliated with the production, or someone from the theater’s staff, answers questions about the show on Twitter during intermissions. The tweets will also be projected on screens in the theater lobby, according to spokeswoman Rebecca Curtiss.


The theater won’t be introducing tweet seats, though.


“We feel strongly that the experience that an audience member has in our theater should be limited to what they are seeing on the stage,” Curtiss said. “When the lights go down and the show begins, we want the art on stage to speak for itself.”


PPAC isn’t sure yet whether any social media buzz generated by those in the tweet seats will have a measurable effect at the box office. But spokeswoman P.J. Prokop said the theater intends to keep the program through the end of the year, and then evaluate it. Those who sit in the tweet seats get their tickets for free.


Kirsten DiChiappari, who has tweeted three shows there to her nearly 1,400 followers, grew up in New Jersey going to Broadway musicals, plays and the opera. The 41-year-old social media consultant from Bristol sees her live-tweeting as a way to lure people from their living rooms, where many are glued to “horrible reality television.”


“It’s kind of a way to tease people back to support the live arts, the real arts, the original arts,” she said. “I feel like once they go, they’ll go again.”


Social Media News Headlines – Yahoo! News





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